Amex at Austin City Limits

amex is the number one most recalled brand of all festivals

American Express rewards its card members exclusive experiences, which is why they partnered with Live Nation to offer unmatched live music experiences, while also reaching new prospects.

AT ACL fest 2022, we built FOMO for the next generation of Card Members through on-site physical and virtual extension footprints at ACL Fest creating unique, shared experiences for live music fans. 

Cashless wristband  sponsorship with commerce and experiential rewards made festival transactions easier and premium Card Members enjoyed an exclusive second-floor stage viewing deck. These benefits positioned Amex Card Members as the ACL in-the-know friend, bringing enhanced levels of access and premium experiences to existing members while showing the very best Amex can offer to new prospects they brought with them.

American Express was extremely memorable for fans onsite at ACL Fest, scoring the highest recall for any brand this year at any festival, and was fans’ favorite sponsor, ranking first for enhancing the fan experience.