Everclear Make It Your Own

Everclear typically evokes frat house parties in dark, dingy basements. We were tasked with the very first marketing initiative to show consumers Everclear can do much more than clean bongs and spike jungle juice.

Some digging led us to uncover a segment of consumers who saw Everclear as an exciting secret ingredient: amateur craft cocktail makers. Because of its one-noted taste, it was a perfect ingredient for infusions and other fancy cocktail moves.

And they delighted in the astonishment of friends when they unveiled their secret weapon.

Everclear is a blank canvas that graduates you from mixer to maker.

Everclear helped them make the most of their favorite ingredient by providing a community hub with recipes and plenty of opportunities to show off their cocktail skills, thus fostering and nurturing a cadre of consumers looking at Everclear for a refined yet whimsical cocktail experience. You can check out the microsite here.